And
it's yours absolutely FREE!
Some who read it can not grasp what it means. Others who read it get
affected so deeply that it changes their entire way of doing business and they go
on to make fortunes.
This book was written in 1923 by arguably
the greatest advertising genius of the 20th century.
His name was Claude C Hopkins,
and his brilliant and innovative ideas changed the face of Advertising and Copywriting
forever.
1923?
Yes I agree, that's a long
time ago. But the so called 'secrets' of advertising have hardly changed since this
innovative marketing man invented them. The presentation may now be a little different,
but the principles have remained virtually unchanged since he first laid them down.
'Scientific Advertising' has
been available for some time now on the Internet. But the copies which I have seen are
usually given away with little regard for the amazing value it holds. And when something
is given for free, it usually has little perceived value in the eyes of the recipient.
So Joe Robson, co-founder of The Newbie Club has taken this opportunity to try, in his own
way, to reveal to you the veritable gold mine of information and advice lying dormant in
these 21 chapters. (Joe by the way is also a copywriting expert. He has written
numerous articles for publication, on and off the Net).
This excellent publication has
been in Joe's personal library for 15 years. Hopkins INVENTED Direct Response Advertising.
He is the undisputed Guru and Founding Father of modern advertising.
And his methods were so advanced they still thrive today in just about every area of
advertising and copywriting - including the Internet! So advanced in fact, that his book is still in print
today and can be purchased from Amazon, Barnes and Noble and all good bookstores.
OK, so the Internet wasn't invented in 1923.
But professionally crafted Direct Response Advertising is the key to successful
selling on the Web. Not the over-hyped rubbish we are subjected to everywhere we look, but
the skillfully crafted PERSUASIVE messages that have helped make so many savvy Internet
marketers extremely successful.
We call it Sales Copy, or when applied to the Internet - Webcopy.
Why can The Newbie
Club offer it free?
Because the Copyright has expired and is now
in the Public Domain, just as many other old classics are also 'public property'.
So just because it's free, and almost 80 years old, don't make the mistake of
thinking it's of little value. The principles taught in this remarkable book can transform
the quality of your Internet advertising. I only wish I had the sole publishing rights to
it.
Yes, the language is sometimes outdated. And
'political correctness' didn't exist when it was written. But Hopkins was a GIANT in the
advertising world, and this book stands in pride of place on the bookshelves of thousands
of Advertising agencies around the world.
Now it's your turn to be privy to the
'secrets' the gurus have used to help insure their fortunes. Simply complete
the short form below to download your FREE copy of Scientific
Advertising Now!
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